Social Media Specialist

Social Media Specialist

Jobdesc: Develop monthly content strategies aligned with campaign and marketing objectives Create and manage content calendars for Instagram, TikTok, and other platform Conduct trend research, audience insights analysis, and competitor benchmarking Generate creative ideas and concepts for Reels, TikTok videos, feed posts, and stories Handle content production process including scripting, talent briefing, and shoot coordination Prepare weekly and monthly performance reports Provide data-driven insights and optimization recommendations Set up and manage Meta Ads and TikTok Ads campaigns Monitor key metrics such as ROAS, CTR, CPC, and conversion rates Optimize campaigns to improve performance Requirements: Min. 1 year experience in social media Handle TikTok & Instagram confidently Understand content creation & ads Beauty industry experience is a plus Willing to WFO at our Kemang office