Digital Performance Marketing Associate

Digital Performance Marketing Associate

Campaign Strategy & Execution: Plan, execute, and scale multi channel digital marketing campaigns across various Ruangguru products, including Ruangbelajar, Brain Academy (Online & Offline), and Ruangguru Privat. Budget & ROI Optimization: Manage marketing budgets efficiently, continuously optimizing for core performance KPIs such as CPL, CAC, and ROAS to ensure maximum business impact. Paid Media Management: Oversee and optimize end-to-end performance across paid platforms, including Meta Ads, TikTok Ads, Google Ads (UAC, GDN, YouTube, PMAX, SEM, Demand Gen), and E-Commerce Ads. Creative Asset Preparation: Collaborate closely with the Brand, Marketing Creative, and Content Creator teams to brief, conceptualize, and prepare high-converting visual assets (both images and videos) tailored for different paid channels. Data-Driven Insights: Analyze performance marketing data, conduct regular competitor analysis, and present actionable insights and comprehensive reports to key internal stakeholders. Growth Experimentation: Drive conversion rate optimization (CRO) by conducting in-depth keyword research, creative research, audience targeting, and continuous A/B testing across the customer journey. Cross-Functional Collaboration: Serve as the primary growth partner for ad-hoc campaign requests from internal business units, including HCCA, Akademia, Ruangguru for Business, and others internal team. Financial Administration: Consolidate and reconcile monthly advertising expenditures and invoices in coordination with the Finance team.