Ads Specialist

We are hiring for Ads Specialist

📍 Location: Jakarta (On-site)
🏢 Employment Type: Full-Time

About Gositus

Gositus is a Digital Transformation company specializing in Website Development, Software Development, AI Solutions, SEO, and Digital Marketing. We help businesses grow through innovative digital solutions and performance-driven marketing strategies. We are looking for an Ads Specialist who is analytical, creative, and results-oriented to manage and optimize paid advertising campaigns that generate quality leads and maximize return on investment.

Job Description

• Plan, execute, monitor, and optimize digital advertising campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other relevant channels).
• Conduct keyword, audience, competitor, and market research to develop effective advertising strategies.
• Create, manage, and optimize campaign structures, targeting, bidding strategies, and budgets.
• Collaborate with the design and content teams to develop high-converting ad creatives and landing pages.
• Monitor campaign performance and continuously improve key metrics such as CTR, CPC, CPL, ROAS, and conversion rate.
• Generate qualified leads to support the Business Development and Sales teams.
• Perform A/B testing on ad copy, creatives, audiences, and landing pages.
• Track campaign performance using Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools.
• Prepare weekly and monthly campaign performance reports, including insights and optimization recommendations.
• Stay up to date with the latest digital advertising trends, platform updates, and industry best practices.

Job Requirements

• Minimum Bachelor's degree in Marketing, Communication, Business, Information Technology, or a related field.
• Minimum 2 years of experience in Digital Advertising, Performance Marketing, Paid Media, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads is required.
• Experience with LinkedIn Ads, TikTok Ads, or other advertising platforms is a plus.
• Strong understanding of digital marketing metrics, campaign optimization, and lead generation.
• Familiar with Google Analytics (GA4), Google Tag Manager, Meta Business Suite, and conversion tracking.
• Analytical mindset with the ability to interpret campaign data and make data-driven decisions.
• Experience managing advertising budgets and improving campaign ROI.
• Excellent communication and collaboration skills.
• Proactive, detail-oriented, and able to manage multiple campaigns simultaneously.

Preferred Qualifications

• Experience in a Digital Agency, Software House, IT Consultant, Website Development, or Digital Marketing Agency.
• Google Ads Certification or Meta Blueprint Certification is a plus.
• Basic understanding of SEO, conversion rate optimization (CRO), and marketing funnel strategies is an advantage.